In this post, we'll start off by sharing the 4 key differentiators that set our own SaaS content marketing agency apart. Then, we'll introduce you to other top-tier SaaS content marketing agencies, each bringing their own unique strengths and specializations to the table.
1. Grow SERP
As you search for the best SaaS content marketing agency, there are four crucial factors that set our agency apart from the rest.
Differentiator #1: We Report on Conversions (Not Just Traffic) as the Key KPI
The most critical question to ask when hiring a SaaS content marketing agency is, "How do they measure success?" Many agencies focus on vanity metrics such as traffic, pageviews, and impressions. While these metrics can be informative, they don't necessarily translate to tangible results for your business.
At our agency, we prioritize conversions as the key performance indicator. Each month, we provide detailed reports on the number of signups generated through SEO and which specific blog posts are driving those conversions. This approach ensures that our efforts are directly contributing to your bottom line.
All our SaaS clients care about is how many demos, trials, and paid signups were generated from SEO – so that's all we focus on.
Differentiator #2: We Prioritize Profitable SEO Keywords with High Purchase Intent
Many SaaS content marketing agencies make the mistake of focusing solely on top-of-funnel keywords with low purchase intent, such as "what is a CRM." While these keywords may generate a higher volume of traffic, they often fail to drive significant conversions.
At our agency, we take a revenue-first approach to keyword selection, and prioritize bottom-of-funnel queries with high purchase intent. We focus on three 3 types of keywords:
- "X" + "Software" (e.g., "best CRM software")
- "X" + "Alternatives" (e.g., "Salesforce alternatives")
- "X" vs. "Y" (e.g., "Hubspot vs. Salesforce")
By targeting these specific keyword patterns, we attract potential customers who are actively searching for solutions to their problems and are more likely to convert into leads and paying customers.
While these keywords may not generate as much traffic as broader terms like "What is a CRM," they are far more effective at driving signups and revenue for SaaS companies.
Differentiator #3: We Hire Writers with Subject Matter Expertise
Many agencies rely on a pool of writers who work across various accounts, regardless of their industry expertise. While this approach may be efficient for the agency, it often leads to content that lacks depth, accuracy, and unique insights. Your target audience can easily identify this type of low-quality SEO content, which ultimately fails to drive the desired results.
At our agency, we take a different approach. We understand that to create truly impactful content, we need writers who are not just skilled wordsmiths, but also subject matter experts. That's why, for each SaaS client we onboard, we handpick a dedicated writer who possesses deep knowledge and experience in their specific industry. This writer then focuses solely on crafting content for that 1 particular account, ensuring that every article contains advanced-level insights and nuances.
The difference in content quality is unmistakable. When readers engage with our articles, they immediately recognize that the content is written by someone who genuinely understands the intricacies of their industry. This level of expertise fosters trust, credibility, and a stronger connection with your brand.As a result, our approach leads to higher conversion rates, more demos, trials, and ultimately, increased revenue generated through SEO.
Differentiator #4: Higher Quality Backlinks via Press-Worthy Campaigns
In addition to the traditional method of building backlinks one at a time for each individual article, we go a step further by creating press-worthy backlink campaigns. These campaigns are designed to capture the attention of well-known, high-authority news publications, resulting in valuable links that are viewed more favorably in Google's eyes (and significantly speed up rankings and results).
To illustrate this, consider a real-world example from one of our clients in the real estate industry.
We produced two unique articles: one focusing on the average real estate commissions in each state, and another exploring the impact of COVID on the housing market. These pieces of content were not only informative but also highly relevant and timely.
As a result, they were picked up by major news publications, generating a wealth of high-quality backlinks that our competitors struggled to replicate.
Interested in Learning More?
SaaS companies partner with us for content marketing, because we prioritize conversions, rather than vanity metrics like traffic. Schedule a call today to learn about how our proven process can help you achieve your growth objectives.
2. Kalungi
Kalungi is a B2B SaaS content marketing agency that can produce high quality articles, whitepapers, lead magnets, and more. Beyond content marketing, they also offer other services for SaaS companies, such as branding and design, account-based marketing, and more.
3. Growfusely
Growfusely is another great SaaS content marketing agency. They can help with content writing, backlinks, SEO, digital PR, and creative services (e.g., custom infographics and design for lead magnets).
4. Grow and Convert
Grow and Convert is another terrific content marketing agency that works with different types of companies, including SaaS. They're unique in that they focus on driving leads and conversions – not just vanity metrics like traffic. They also create high quality content that's based on interviews with your team.
5. Siege Media
Siege Media is a great SaaS content marketing agency. Among their many services, they produce data-driven digital PR campaigns that drive high authority backlinks – this is one of their key differentiators.
6. SimpleTiger
SimpleTiger can help B2B SaaS companies at various stages, from seed funding through to acquisition and IPO. They can help with content marketing, keyword research, technical optimization, link building, market analysis, and more.
7. Single Grain
Single Grain can help you with various types of content, including: blog posts, landing pages, e-books, email newsletters, case studies, white papers, infographics, videos, and more.
Beyond content marketing for SaaS, they also offer SEO, paid ads, and CRO services.
8. Quoleady
Quoleady is another solid content marketing agency that offers SaaS content strategy, content writing, content updates, backlinks, and more. They're unique in that they can also get articles published on Forbes or Entrepreneur.
9. Saffron Edge
Saffron Edge provides content marketing services for SaaS companies. They can help identify your target audience, find relevant keywords, produce high quality content, perform regular monitoring and updates, and more.
Beyond content marketing, they also offer paid marketing, CRO, social media marketing, and more.
10. Growth Plays
Growth Plays is a great B2B SEO agency that can help SaaS companies with content revenue attribution, technical SEO, domain & CMS migrations, monitoring and reporting, and more.
11. RevenueZen
RevenueZen can help your SaaS company drive pipeline through content marketing. They offer intent based keyword research, technical SEO audits, link building and digital PR, on-page optimization, and more.
Beyond content marketing, they offer LinkedIn marketing, social selling workshops,sales enablement consulting, and more.
12. Animalz
Animalz can help with SaaS content marketing, whether you run a startup, enterprise company, or a VC firm. They offer a wide range of services, including SEO consulting, product marketing, promotion and distribution, and more.
13. Optimist
Last but certainly not least, Optimist is a great content marketing agency that works with SaaS companies. They provide a full-service offering, and can handle writing, design, research, operations, and much more.
What Factors Should You Consider when Hiring a SaaS Content Marketing Agency?
When hiring a SaaS content marketing agency, there are several key factors to consider:
- Measure success by conversions, not just traffic: While many content marketing agencies focus on driving traffic to your website, it's crucial to choose an agency that prioritizes conversions as the ultimate measure of success. The agency should have a proven track record of generating organic trials, demos, and paid signups, and attributing these results to individual blog posts.
- Hire subject matter freelance writers to create the content, rather than asking writers to do self-research: SaaS products often require specialized knowledge and expertise to effectively communicate their value proposition and benefits to potential customers. Instead of relying on writers to conduct their own research, which can lead to superficial or inaccurate content, look for an agency that collaborates with subject matter experts and freelance writers who have deep domain knowledge in your industry.
- Target keywords with high purchase intent: To maximize revenue from content marketing, it's essential to focus on targeting high intent keywords that indicate a strong likelihood of conversion (e.g., "best project management software", "Trello alternatives", "ClickUp vs. Trello", and so on). These are the keywords and phrases that potential customers use when they are actively seeking solutions to their problems and are more likely to make a purchase decision.
- Proven track record in SaaS content marketing: Request case studies or examples of successful SaaS content marketing campaigns the agency has executed in the past. Pay attention to their ability to drive conversions and revenue from SEO, rather than vanity metrics like traffic and pageviews.
- Detailed monthly reports: To ensure that your content marketing efforts are generating a positive ROI, look for an agency that provides comprehensive monthly reports focusing on conversions and revenue impact.
- Partner with an agency that prioritizes client fit and asks the right questions: Instead of simply looking for an agency that will take on any client, seek out a partner that takes a more strategic approach to client selection. The ideal agency will assess factors such as your current stage of growth, available resources, and competitive landscape to determine whether they can genuinely help you achieve a positive ROI from your content marketing efforts. For example, if your company is in a very early stage, the agency should be transparent about the potential limitations and suggest alternative strategies that may be more effective for your current situation.
Want to Work With Our SaaS Content Marketing Agency?
At Grow SERP, we report on conversions (not just traffic) as the key metric of importance. Schedule a call today to learn about how our proven process can help you achieve your revenue objectives.